Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling

It's a good book.

It's not very detailed but I guess that's the point and there is a part of me that feels like this is a loss leader meant to hook you to buy into the other products he may have to sell.

But the truth is there are some really good points in here, I personally can't wait to test out Belief Building in marketing material and content.

It's an interesting concept.