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And I no longer think of marketing as the thing you think about after you’ve created your product, but rather, a core part of creating your product in the first place.
, I want you to think of marketing as teaching. You are teaching people how to value your product.
Upstream is where we find the source of the river, its origin. Like the river, your marketing requires a source, a core message from which all marketing activities flow.
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It's a good book.
It's not very detailed but I guess that's the point and there is a part of me that feels like this is a loss leader meant to hook you to buy into the other products he may have to sell.
But the truth is there are some really good points in here, I personally can't wait to test out Belief Building in marketing material and content.
It's an interesting concept.
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