Simple Marketing For Smart People: The One Question You Need to Win Customers without Gimmicks, Hype, or Hard Selling
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Impressões
- Zengani Mhangocompartilhou uma impressãoano passado
👍Vale a leituraIt's a good book.
It's not very detailed but I guess that's the point and there is a part of me that feels like this is a loss leader meant to hook you to buy into the other products he may have to sell.
But the truth is there are some really good points in here, I personally can't wait to test out Belief Building in marketing material and content.
It's an interesting concept.
Citações
- Zengani Mhangofez uma citaçãoano passadoPathos: Pathos is an appeal to emotion. For the word pathos, you can think of “pathology,” which is the study of disease. Disease, of course, leads to suffering and negative emotions.
Not too cheery, I know, but it’s simply a way to remember the definition. But pathos doesn’t need to be negative. It can—and should—also invoke positive emotions. - Zengani Mhangofez uma citaçãoano passadoLogos: This proof point is easiest to remember because it resembles the word “logic.”
You know you’ve used logic effectively when a prospect reads your marketing content, nods their head, and says, “That makes sense.”
When they do this, your prospect is recognizing the logical structure of your argument, even if they don’t express it in such formal terms—like Spock from Star Trek would, saying, “That is the logical choice, Captain.” - Zengani Mhangofez uma citaçãoano passadoget them from problem to problem solved.
Give a clear demonstration of how the value of your product exceeds its cost.
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