Let’s look at some of the most common parameters that need to be developed in the design phase:
Dmitry Kuzminfez uma citaçãohá 4 anos
DETERMINE THE PLAYER ENGAGEMENT MODEL
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DEFINE PLAYER GOALS
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DEFINE THE BUSINESS OUTCOME AND SUCCESS METRICS
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DEFINE THE TARGET AUDIENCE
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Increase website traffic by X percent in X months Increase customer testimonials by X percent in X months Increase member online purchase value by X percent in X months Increase new customer acquisitions by internal sales by X percent in X months Launch X innovation projects in X months Reduce average on-boarding duration to X days Increase course comprehension by X percent
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The targeted business outcomes should be realistic, achievable, explicitly stated, and should include success metrics. For example
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Do not invest in any trend or technology (including gamification) without first identifying the business outcomes you expect to achieve
Dmitry Kuzminfez uma citaçãohá 4 anos
How can an organization achieve success without first defining what success is?