en
Donald Miller

Building a StoryBrand

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New York Times bestselling author Donald Miller uses the seven universal elements of powerful stories to teach readers how to dramatically improve how they connect with customers and grow their businesses.
Donald Miller’s StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides readers with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
Este livro está indisponível
228 páginas impressas
Publicação original
2017
Ano da publicação
2017
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Citações

  • Никита Черняковfez uma citaçãoano passado
    Empathetic statements start with words like, “We understand how it feels to . . .” or “Nobody should have to experience . . .” or “Like you, we are frustrated by . . .” or, in the case of one Toyota commercial inviting Toyota owners to engage their local Toyota service center, simply, “We care about your Toyota.”
  • Никита Черняковfez uma citaçãohá 9 meses
    “5 Mistakes People Make with Their First Million Dollars”— A downloadable PDF guide offered by a financial advisor who wanted to find young, newly wealthy clients to help them with their financial planning.

    “Building Your Dream Home: 10 Things to Get Right Before You Build”— A free e-book offered by an architect who wanted to establish herself as a guide to families looking to build a custom home.

    “Cocktail Club: Learn to Make One New Cocktail Each Month”—This was a monthly event surprisingly put on by a garden store that taught attendees how to infuse bitters and simple syrups with herbs. The objective for this promotion was to create a community around their store. Business is booming (or should I say blooming) because people want to attend their classes.

    “Becoming a Professional Speaker”—A free online course offered by a speaking coach for those who wanted to become professional speakers. This generated leads for long-term subscriptions to his coaching service.
  • Никита Черняковfez uma citaçãohá 9 meses
    In the year we started StoryBrand, our first lead generator was a simple, downloadable document (in PDF format) called “5 Things Your Website Should Include.”

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