Patrick Forsyth

Patrick Forsyth began his career in publishing and has run Touchstone Training & Consultancy since 1990; this specialises in the improvement of marketing, management and communications skills. He is an experienced conference speaker and writes extensively on business matters. He is the author of many successful books on aspects of business, management and careers, including How to Write Reports and Proposals (Kogan Page) and Marketing: a guide to the fundamentals (The Economist). One reviewer says of his work: Patrick has a lucid and elegant style of writing which allows him to present information in a way that is organised, focused and easy to apply.

Citações

Ina Risnantyfez uma citaçãohá 7 meses
Objectives are not what you wish to say; they are what you wish to achieve by saying something.
Ina Risnantyfez uma citaçãohá 7 meses
Thus such a presentation might logically comprise of five points:
• Some background to the change
• An explanation of why it is necessary (perhaps in terms of the good things it will achieve)
• Exactly what the change is and how it will work
• The effect on the individual
• What action needs to be taken and by when
To lead you to such an approach, objectives should always be, as a much quoted acronym has it, SMART. That is they should be:
• Specific
• Measurable
• Achievable
• Realistic
• Timed
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