THE CUSTOMER VALIDATION PHILOSOPHY
CRAFTING A REPEATABLE SALES ROADMAP
(STARTUP & ENTREPRENEURSHIP)
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Understanding The Customer Validation Philosophy
The Critical Role Of Earlyvangelists
Crafting A Compelling Value Proposition
Preparing Your Preliminary Sales Materials
Developing Your Initial Distribution Channel Plan
Building Your Preliminary Sales Roadmap
Assembling The Customer Validation Team And Aligning Leadership
Engaging Visionary Customers: The First Sales Calls
Validating The Sales Roadmap Through Early Orders
Refining And Validating The Distribution Channel
Strategic Product Positioning By Market Type
Crafting A Coherent Company Positioning
Influencing The Market: Engaging Analysts And Pundits
Verification: Ensuring Product, Sales, And Channel Viability
The Final Decision: Iterate, Return, Or Exit
