BLUE OCEAN STRATEGY
A GUIDE TO MASTERING BLUE OCEAN STRATEGY
WRITTEN BY: CAMBRIDGE REVIEW PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Blue Ocean Strategy
The Concept Of Red Oceans
The Concept Of Blue Oceans
Cirque Du Soleil's Success Story
Value Innovation: Simultaneous Differentiation And Low Cost
How Blue Ocean Strategy Transforms Industries
Long-Term Benefits Of Blue Ocean Strategy
Key Insights For Companies To Create Blue Oceans
Identifying Untapped Markets
The Role Of Technology In Blue Ocean Creation
Building A Culture Of Innovation
Breaking Industry Assumptions
Scaling Blue Ocean Ideas
The Role Of Branding In Blue Ocean Strategy
Sustainability In Blue Ocean Strategy
