This book quiet changing my mindset in sales & marketing area. I think it's true in this tight competitiveness world, commercial insights-driven marketing is needed than ever before.
Citações
b3952001779fez uma citaçãohá 2 anos
perfectly captures what Challengers ultimately must do: teach customers something new and valuable about their business—which is what they want—in a way that reliably leads to commercial wins for us—which of course is what we want.
Ryan Lexerfez uma citaçãohá 5 anos
This is exactly where we see Relationship Builders struggle all the time.
Ryan Lexerfez uma citaçãohá 5 anos
• Rep offers unique and valuable perspectives on the market.