en
Duncan Watts

Everything Is Obvious

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Why is the Mona Lisa the most famous painting in the world? Why did Facebook succeed when other social networking sites failed? Did the surge in Iraq really lead to less violence? And does higher pay incentivize people to work harder?
If you think the answers to these questions are a matter of common sense, think again. As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life-explanations that seem obvious once we know the answer-are less useful than they seem. Watts shows how commonsense reasoning and history conspire to mislead us into thinking that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.
Only by understanding how and when common sense fails can we improve how we plan for the future, as well as understand the present-an argument that has important implications in politics, business, marketing, and even everyday life.
Este livro está indisponível
418 páginas impressas
Detentor dos direitos autorais
Bookwire
Publicação original
2011
Ano da publicação
2011
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Citações

  • b1152775765fez uma citaçãohá 4 anos
    In science, we accept that if we want to learn how the world works, we need to test our theories with careful observations and experiments, and then trust the data no matter what our intuition says
  • b1152775765fez uma citaçãohá 4 anos
    The paradox of common sense, therefore, is that even as it helps us make sense of the world, it can actively undermine our ability to understand it.
  • b1152775765fez uma citaçãohá 4 anos
    Criticizing common sense, it must be said, is a tricky business, if only because it’s almost universally regarded as a good thing—when was the last time you were told not to use it? Well, I’m going to tell you that a lot. As we’ll see, common sense is indeed exquisitely adapted to handling the kind of complexity that arises in everyday situations. And for those situations, it’s every bit as good as advertised. But “situations” involving corporations, cultures, markets, nation-states, and global institutions exhibit a very different kind of complexity from everyday situations. An

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