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George Lakoff
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George Lakoff

George Lakoff is Richard and Rhoda Goldman Distinguished Professor of Cognitive Science and Linguistics at UC Berkeley and is one of the founders of the field of cognitive science. He is author of The New York Times bestseller Don't Think of an Elephant!, as well as Moral Politics: How Liberals and Conservatives Think, Whose Freedom?, and many other books and articles on cognitive science and linguistics.
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Citações

Anafez uma citaçãohá 9 dias
We have found, on the contrary, that metaphor is pervasive in everyday life, not just in language but in thought and action. Our ordinary conceptual system, in terms of which we both think and act, is fundamentally metaphorical in nature.
Anafez uma citaçãohá 9 dias
If we are right in suggesting that our conceptual system is largely metaphorical, then the way we think, what we experience, and what we do every day is very much a matter of metaphor.
Anafez uma citaçãohá 9 dias
Primarily on the basis of linguistic evidence, we have found that most of our ordinary conceptual system is metaphorical in nature. And we have found a way to begin to identify in detail just what the metaphors are that structure how we perceive, how we think, and what we do.
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