THE UNSEEN INFLUENCE OF ANCHORS ON OUR JUDGMENTS
A CHALLENGE TO RATIONALITY
(PSYCHOLOGY & DECISION-MAKING)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
Introduction: Two Minds At Work
The Hidden Currents Of Intuition: System 1's Dominance
A Curious Discovery: The Wheel Of Fortune Experiment
Two Paths To Influence: Anchoring As Adjustment And Priming
System 2's Effortful Recalibration: Anchoring As Adjustment
System 1's Automatic Pull: Anchoring As Priming
Measuring The Grip: The Anchoring Index
Randomness Is No Shield: The Power Of Irrelevant Anchors
Anchors In The Marketplace: Consumer Behavior And Marketing
The First Move Advantage: Anchoring In Negotiations
Experts And The Anchor: Professional Judgments In Law And Finance
What You See Is All There Is (Wysiati) And Anchoring
The Struggle For Control: Mobilizing System 2 Against Anchors
Cognitive Strain As A Defense: When Difficulty Helps
Beyond The Illusion: Implications For Rationality And Autonomy
