MULTI-SIDED PLATFORMS
CONNECTING INTERDEPENDENT CUSTOMER GROUPS
(STRATEGY & INNOVATION)
WRITTEN BY: OXFORD BUSINESS PUBLISHING
ABOUT THIS BOOK
This book has been crafted by integrating the insights and expertise of numerous renowned international specialists in the field. Rather than relying on a single or average source, it draws from a rich combination of premium, authoritative perspectives, ensuring that readers gain access to the highest quality knowledge available.
CONTENT:
The New Era Of Business Models And Value Creation
Understanding Multi-Sided Platforms: The Core Concept
The Business Model Canvas: A Shared Language For Platforms
Customer Segments In Multi-Sided Platforms: Interdependence And Subsidization
Value Propositions For Multiple Sides: Solving Diverse Needs
Revenue Streams And Pricing Mechanisms In Multi-Sided Platforms
Key Activities, Resources, And Partnerships For Platform Operation
Analyzing The Multi-Sided Platform Environment
Evaluating Multi-Sided Platform Business Models: A Swot Approach
Generating Innovative Multi-Sided Platform Ideas: Ideation Techniques
Visualizing Multi-Sided Platform Models: The Power Of Visual Thinking
Prototyping Multi-Sided Platforms For Exploration And Validation
Crafting Compelling Stories And Scenarios For Multi-Sided Platforms
Strategic Differentiation: Blue Ocean Strategy For Multi-Sided Platforms
Implementing And Managing Multi-Sided Platform Business Models
