Every day, millions of trades take place across the world's stock markets. Buy. Sell. Hold. On the surface, these actions look mechanical — numbers moving on a screen. But behind every decision is a human being, carrying a lifetime of experiences, emotions, and biases. And that changes everything.

Behavioral finance is the study of how psychology influences financial decisions and choices. It explains why the market can soar to irrational highs… and collapse into sudden panic. It's the science of our impulses, fears, and overconfidence — and how they shape the world of money.

You may think you invest with logic. But have you ever held onto a losing stock, hoping it would 'bounce back'? Or chased a rising price because you feared missing out? Those weren't numbers guiding you — those were emotions.

This book serves as your guide to seeing the markets from a different perspective. You'll learn why we are drawn to the illusion of control… why we anchor our thinking to the past… and why short-term noise can drown out long-term wisdom.

Once you understand these forces, you'll recognize the invisible patterns that drive prices. You'll see that the market isn't just a reflection of the economy — it's a living, breathing record of human behavior. And in that understanding lies your edge.

So, if you're ready to step beyond charts and headlines, and into the minds of the people moving the markets, let's begin.

Alice Jackson

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