Alex Hormozi

Simply stated, with enough skill, you can become the house.

book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.

Their discomfort compounds. And once the discomfort of staying the same surpasses the discomfort of change, they take the leap.

problems typically stem from two big kahunas:

Not enough clients
Not enough cash (excess profit at the end of the month)

If you are willing to exchange the time it takes to watch two episodes of your favorite tv show and really study this book — and if you implement even a single offer component — I can guarantee you will add more clients and more dollars to your bottom line. Reading this book, and taking it to heart, will be the single best return on time for your business. Nothing else will allow you to do what this book can do in the same amount of time. That is a promise.

Grand Slam Offer helps with all three of the requirements for growth: getting more customers, getting them to pay more, and getting them to do so more times.

Alright, let’s start by defining a Grand Slam Offer.

It’s an offer you present to the marketplace that cannot be compared to any other product or service available, combining an attractive promotion, an unmatchable value proposition, a premium price, and an unbeatable guarantee with a money model (payment terms) that allows you to get paid to get new customers . . . forever removing the cash constraint on business growth.

A grand slam offer given to the wrong audience will fall on deaf ears. We want to avoid that at all costs.

Your market matters

We are not trying to create demand. We are trying to channel it.