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Simply stated, with enough skill, you can become the house.
book is about how to make profitable offers. Specifically, how to reliably turn advertising dollars into (enormous) profits using a combination of pricing, value, guarantees, and naming strategies. I call the proper combination of these components: a Grand Slam Offer.
Their discomfort compounds. And once the discomfort of staying the same surpasses the discomfort of change, they take the leap.
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