Essentials for a Modern Marketer

Igor Tolkachev

I help WPP, the largest marketing communications holding company in the world, develop and manage its global retail and shopper marketing business and expertise. These are some of the books which I consider to be essential reading for the modern day 'mad men'.

Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Creativity is for everyone - and this is how to do it.

indisponível

Masaaki Hasegawa

Yes Progressive – Acceleration In Creativity

31 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

A great study on the way individuals approach creativity.

T.Troward

The Creative Process in the Individual

Grátis

41 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Creativity can be harnessed and channelled - and discipline is the start.

indisponível

Alan Kensington

Creative Confidence: Learn To Harness the Power of Creativity

19 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Unpicking how our cultural preferences influence our lives.

Judith Williamson

Consuming Passions

Livros

14 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Online advertising, data and privacy - the issues that come up again and again in the news and in the advertising and marketing industries. This book is a great summary.

indisponível

Matt Hrushka

The Ad War: A look into the multi-billion dollar advertising industry and how they waged war against their own consumers

1 curtida
26 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Running a digitally focused business requires a deep understanding of lean startup methodology, and this volume touches on a number of other core areas.

indisponível

Sean Ellis

Lean Startup Marketing: Agile Product Development, Business Model Design, Web Analytics, and Other Keys to Rapid Growth

21 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Content is King. Consistently excellent content is key to modern content marketing.

indisponível

Jacky Fitt

How to Get Inside Someone's Mind and Stay There: The business owner's guide to content marketing and confident copywriting

1 curtida
40 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Having insight in consumer behaviour is the most important thing for a marketer.

indisponível

Margaret Linehan

Consumer Behaviour

28 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Advertising is being disrupted by young hackers and enterprising coders. What can the industry do to harness the immense potential of this new talent pool?

indisponível

Creative Social

Hacker, Maker, Teacher, Thief: Advertising's Next Generation

19 adicionados

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Igor Tolkachevadicionou um livro à estanteEssentials for a Modern Marketerhá 9 anos

Absolut vodka is a runaway marketing success story - what can you learn from it?

indisponível

Richard Lewis

ABSOLUT BOOK.: THE ABSOLUT VODKA ADVERTISING STORY

17 adicionados

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