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Jaime Levy
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UX Strategy
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Jaime Levy

UX Strategy

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User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people like to use.
Whether you're an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you'll also gain different perspectives on the subject through interviews with top strategists.
Define and validate your target users through provisional personas and customer discovery techniquesConduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique valueFocus your team on the primary utility and…
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  • Verónicafez uma citaçãohá 17 dias
    Key activities
    What uniquely strategic things does the business do to deliver its proposition? Are we optimizing an outdated business process? Are we creating a platform to bring customers together to transact?

    Key partnerships
    What partnerships and suppliers do we need in order to deliver our value proposition?

    Cost structure
    What are the major costs that will be incurred to make our business model work? Are we trying to cut costs by throwing out the thrills? Are there fixed costs that won’t go away?
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    • Verónicafez uma citaçãohá 17 dias
      Customer segments
      Who are the customers? What are their behaviors? What are their needs and goals?

      Value propositions
      What value (either qualitative or quantitative) do we promise to deliver?

      Channels
      How will we reach our customer segment? Is it online or offline?

      Customer relationships
      How are we going to acquire and retain our customers?

      Revenue streams
      How does the business earn revenue from the value proposition? Are the customers going to pay for it? Or are there other options?

      Key resources
      What unique strategic assets must the business have to make the product work? Is it content, capital, or patents? Is this something we must develop?
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