The Why Within

Fulfillment, on the other hand, is an internal state of being. It’s about feeling content, aligned, and at peace with who you are and what you’re doing

Purpose doesn’t just benefit individuals and organizations; it has a ripple effect on society

In today’s fast-paced, achievement-oriented world, many people feel a sense of emptiness despite their successes.

Viktor Frankl, a Holocaust survivor and author of Man’s Search for Meaning, argued that the primary drive in life is not pleasure or power but the pursuit of meaning.

It answers the question, “Why do I do what I do?” and provides a framework for making decisions, overcoming challenges, and finding joy in the journey

In a world that often prioritizes external achievements—wealth, status, and accolades—it’s easy to lose sight of what truly drives us. Yet, beneath the surface of our daily routines and ambitions lies a fundamental human need: the need for meaning. Purpose is the invisible thread that weaves together our actions, decisions, and relationships, giving us a sense of direction and fulfillment.