DotCom Secrets

I’m not going to make up my own landing page and hope it

works. I’m going to reverse engineer what’s already working and model that for my own page. I’m going to make something very similar to what’s already successful.

It always comes back to modeling what’s already working. It amazes me how so

many people put up random sites they think look good, without first investigating successful sites in their niche. Then they wonder why they’re not making any money. It’s

because they’re not following a proven model.

I remember when I first heard Tony Robbins speak, and he emphasized that if you want to be successful in any part of your life, you needed to find someone else who is already doing what you want to do and model your efforts after theirs. Nowhere is that idea truer than when you’re building a new sales funnel. You need to model what is working. Do NOT try to re-invent the wheel. That’s the secret. That’s how you take a decade of hard work and compress it down into a day’s worth of time and effort. Find what someone else has already done and model it. Start there, and then you can tweak your funnel, test it, and try to improve on that model after you’re already making money.

The Leader: The identity of the leader is usually assumed by peo

To create hyper-targeted messages, you have to know your target market inside and out. Successful businesses get inside of the customer’s mind and find out what the individual really cares about. What are their pains and passions? What do they desire?

Dan Kennedy calls those people “shovel sellers” because during the gold rush, the people who made the most

money were the ones selling the shovels. Today’s “shovel sellers” are selling you Internet

marketing strategies without actually using any of the strategies themselves.

you can and should use this script for any upsell situation.

3 Landing page
4 Traffic source

Email #5: Urgency and CTA.

Email #4: Hidden Benefits.

Email #2: Open with High Drama

Email #1: Set the Stage.