The Buying Brain

As brain size increases, so must the skull that carries it. And here’s the rub: If the skull continues to grow in pace with the rapidly evolving brain, the pelvis of the females will need to be so wide that they will no longer be able to run.

Encounters were filtered and filed primarily via six human emotions: sadness, fear, anger, disgust, happiness, and surprise,

unique characteristics that you can insert into your messaging can work to draw the brain’s attention

trick is to find ways that evoke certain primal emotional responses quickly,

The findings reflect how pervasive and powerful social media are today

they feature faces

Highest overall Effectiveness for the ad, especially with women: Facebook

Purchase Intent generated by the ad: highest on both Facebook and TV
• Messaging carried by the ad strongest on: Internet platform, with Facebook stronger than website
• Highest attention-getter: Internet
• VISA brand perception lifted most strongly: TV

Faces convey emotions

’s context that influences how consumers conceive of your brand.