Marketing language is not as important as the mechanism that sends the email and encourages the message it contains to be passed on from one user to the next.
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Growth hackers don’t see marketing as an activity, per se, but a fundamental aspect of how a product or service is designed and built. Subsequent versions or iterations are optimized and shared on the basis of ongoing evaluations of success.
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Ellis begins the post by saying, “Once startups are ready to scale, their biggest challenge is often hiring someone capable of leading the growth charg