Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

It’s the surest way to kill sales

This is not a teaching presentation; this is a presentation to inspire people and cause them to actually take action to change their lives. The teaching is what you do AFTER they have purchased. Teaching does not have a place in the webinar.

into the aftermath of the story—the hero’s new life is revealed, and the journey is complete

will start to make progress toward that goal, until they hit turning point #3.
3. Point of No Return At this point, the hero must fully commit to reaching the goal. Up to this point, they’ve had opportunities to turn back. But something happens here that makes this a do-or-die situation. It’s no longer a should; it’s a must. The hero must burn their old bridges and dive in with both feet, or turn back forever. This forces them to start moving into more complicated situations with higher stakes, which lead to turning point #4.
4. The Major Setback Something happens to the hero, and we believe that all is lost. This event initially leaves the hero with no chance of success, but then we see a small glimmer of light. The hero has only one option. He has to take one last all-or-nothing shot at the desire. This leads the hero to the final push that drives him to turning point #5.
5. The Climax Now our hero must face the biggest obstacle of the entire story and determine their own fate. The journey of achievement will be resolved once and for all, and the journey of transformation will be revealed. Then we move

1. The New Opportunity After you share the character’s backstory, some event causes the character to physically leave where they are and start the journey. This new opportunity is what sets them off to achieve their desires. This leads our hero into a new situation that seems good at first, until they move into turning point #2.
2. Change of Plans At some point, the original desire will transform into a very specific, visible goal with a clearly defined end point. This is where the hero’s outer motivation is revealed. From here, they

There are five turning points that create the emotion in almost all films.

3. Introduce the conflict. Desire is essential to the story because it shows the end goal. It provides a reason for the journey to move forward. But emotion doesn’t come from the desire. It comes from the conflict the hero faces while trying to gain the desire.

It’s almost like the death of their old belief systems, and the resurrection or rebirth of a new person.

The story describes the journey to achieving the desire. But in all good stories, the hero is actually on two journeys—the one that everyone sees (The Journey of Achievement), and one that’s hidden (The Journey of Transformation).

2. Introduce the desire for something more. Every story is about a journey either toward pleasure or away from pain