New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on first-hand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2B) and business-to-consumer (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the processes they must address in order to establish a successful business in India at a time when there is a first-mover advantage.
Contents:India NowWhy India?Understanding Indians and Indian BusinessThe Domestic MarketWhich Products, Services and Sectors — and WhyBarriers to Entry and How to Overcome ThemCreating the Business Case and the Business PlanHow to Enter the Market: Partnership, Distributorship, Joint Venture, DBOT, or Do It YourselfSales and Marketing in IndiaStaffing in India and Global Talent ManagementNext Steps: Turning These Insights into Real Business AdvantageIndia TomorrowReadership: Business professionals: CEOs, CFOs, COOs, CMOs; business development managers; business students; business journalists; business analysts; management consultants.
