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Transform: A Rebel’s Guide for Digital Transformation
Este livro está indisponível
256 páginas impressas
- Publicação original
- 2016
- Ano da publicação
- 2016
Citações
- Tanja Kirkegaardfez uma citaçãohá 6 anos
Thirty years ago, a typical customer looked at something complex and said: “I must be stupid.” Today, people look at complexity coming from organizations and say: “They must be stupid.” The customer has transformed. The organization has not. Today, complexity feeds distrust. We trust in use. Simplicity feeds trust. - Tanja Kirkegaardfez uma citaçãohá 6 anos“If people who have to work together in an enterprise trust one another because they are all operating according to a common set of ethical norms, doing business costs less,” Francis Fukuyama writes in his book, Trust.
- Tanja Kirkegaardfez uma citaçãohá 6 anosThe brain works very differently when you look at something compared to when you use something. You must get evidence of what the customer actually does, not what you think they do, not what they think they do. As complexity increases, things become more counter-intuitive.
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