A Joosr Guide to… Shoe Dog by Phil Knight

The world of business is as changeable as the sea. One minute you’re sailing smoothly through calm seas; the next minute, you hit a storm and find yourself struggling to control your boat as you are battered by violent and unpredictable waves.

ensure the success of your product and company, helping you to avoid various pitfalls and potholes.

However, sheer passion alone won’t stop a ship from sinking,

try wherever possible to make sure your production doesn’t exceed this demand. By producing only what you will sell, you will avoid having too much or too little stock, which will drastically affect the sustainability of your company

But it became clear that brand endorsements from major athletes were essential if he wanted global recognition, and so he began to sponsor well-known tennis players, track runners, and college football players.

Nike got Michael Jordan to represent them, who was actually a loyal Adidas fan. They won Jordan over by offering him a lucrative deal that he simply couldn’t refuse.

Many might think that having competition is counterproductive to establishing a successful company, but in actuality, healthy competition can provide you with the extra bit of motivation you need to drive your company to the top.

not enough to sell something safe, something tried-and-tested and familiar; your product must be a cut above the rest. Without this innovation, your product will disappear into the void, never to be seen again.

Like Knight, you must be willing to take chances on new and innovative designs, especially those that come from young and passionate creative individuals—this is how Nike Air was born: by listening to a young designer whose idea for putting air pockets in the soles of shoes had been rejected by every other shoe company.

while Tiger were known for their good-quality products, they were far behind Adidas in terms of notoriety and sales. But Knight didn’t want his shoes to be good; he wanted them to be great.