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Howie Jacobson,Joel McDonald,Kristie McDonald

Google AdWords For Dummies

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The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
Boasts approximately 85 percent updated or new content Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more Incorporates changes to the AdWords interfaces Shares best practices in split testing, opt-in landing page structure, and ad group structure Reviews new, free tools included in AdWords as well as new and improved third-party tools With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you!
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  • Ekaterina Sidonskayafez uma citaçãohá 7 anos
    Ben Hunt’s excellent book Convert!
  • Ekaterina Sidonskayafez uma citaçãohá 7 anos
    Google Reader: With this free service (google.com/reader) you can collect mentions of your keyword on the Web. Figure 5-7 shows an alert set up to monitor the keyword “skateboarding injuries” for G-Form
  • Ekaterina Sidonskayafez uma citaçãohá 7 anos
    Google Alerts: At google.com/alerts, you can instruct Google to e-mail you whenever it indexes a new page or update or forum post that contains your keyword. Create a folder in your e-mail client to collect the alerts and then explore them at your leisure.

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