Verbal Judo: The Gentle Art of Persuasion

A mediocre idea brilliantly presented often gains acceptance, whereas a brilliant idea badly presented often dies in birth.

Why is tone so powerful? Because it conveys your real attitude toward people.

Tone of voice has caused more violence, more divorce, more lost court cases, more lost business, and more brawls than anything else I can think of.

Lose credibility and you lose belief. When people stop believing

When people stop believing in you, you lose power and influence.

People aren’t buying what you say; they’re concentrating on how you’re saying it.

You need to develop increasingly sensitive radar to know how you’re coming across while you’re performing.

Effective communication begins and ends with your ability to see yourself as you are seen.

Unfortunately, it lies with how you’re seen and not with how you see yourself—even if you are right.

It’s no way for a professional to act.)