A Joosr Guide to Purple Cow by Seth Godin

The risks of being unremarkable are greater than the risks of standing out
If the process of creating a purple cow product sounds risky, that’s becaus

Take advantage of this with products, promotions, and campaigns that are exclusively for your most devoted fans.

consumers have stopped paying attention. They

To find its audience, a product must stand out—like a giant purple cow in a field of boring brown cows

Knowing how your market finds products is key

Your job is not to produce advertising that sells your product, but to produce a product that sells itself

good product with good marketing just isn’t enough these days