Pop Music Economics explores the financial intricacies of the pop music industry, revealing how data analytics, streaming, and evolving revenue models shape its dynamics. It examines the shift from traditional record sales to digital consumption, highlighting how artists and labels adapt to survive and thrive.
The book argues that financial success in pop music is increasingly data-driven, challenging the notion that artistic merit alone determines success. The book uniquely blends quantitative analysis with qualitative interpretation, bridging economics, musicology, and marketing. Readers will discover how copyright laws and royalty structures impact artists, and how market research informs branding and marketing campaigns.
By analyzing sales data and streaming statistics, the book uncovers trends and predicts potential hits, offering a unique perspective on music's financial drivers. Beginning with core economic concepts, the book progresses through the evolution of music consumption and examines the impact of data analytics. Major sections focus on sales data, streaming statistics, and market research, culminating in a comprehensive model for understanding pop music economics.
This approach makes Pop Music Economics valuable for students, industry professionals, and music enthusiasts seeking a deeper understanding of the business behind their favorite songs.
