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Harvard Business Review,Marcus Buckingham,Donald Sull,Herminia Ibarra,Richard D’Aveni

HBR's 10 Must Reads 2016

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  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    Repeating an expensive test is usually impractical, but companies can verify results in other ways. Petco sometimes deploys a staged
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    from affecting an experiment, and it evenly spreads any remaining (and possibly unknown) potential causes of the outcome between the test and control groups
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    Randomization plays an important role: It helps prevent systemic bias, introduced consciously or unconsciously,
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    companies typically have to make trade-offs between reliability, cost, time, and other practical considerations.
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    In the previous section we described the basics for conducting an experiment.
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    (Full disclosure: Jim Manzi’s firm, Applied Predictive Technologies, sells one, Test & Learn.)
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    The required sample size depends in large part on the magnitude of the expected effect.
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    deal with environments of high causal density, companies need to consider whether it’s feasible to use a sample large enough to average out the effects of all variables except those being studied
  • Dr. Ibrahim Al-Turkifez uma citaçãohá 6 anos
    Although the process of experimentation seems straightforward, it is surprisingly hard in practice, owing to myriad organizational and technical challenges. That is the overarching conclusion of our 40-plus years of collective experience conducting and studying business experiments at dozens of companies, including Bank of America, BMW, Hilton, Kraft, Petco, Staples, Subway, and Walmart.
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