The role of the growth hacker is to ruthlessly optimize incoming traffic for success
Eliezer Diazfez uma citaçãohá 2 anos
reach people in an effective, scalable, and data-driven way
Eliezer Diazfez uma citaçãohá 2 anos
merged marketing into their product development
Eliezer Diazfez uma citaçãohá 2 anos
anything that gets customers is marketing
Eliezer Diazfez uma citaçãohá 2 anos
At the core, marketing is lead generation. Ads drive awareness . . . to drive sales. PR and publicity drive attention . . . to drive sales. Social media drives communication . . . to drive sales
Eliezer Diazfez uma citaçãohá 2 anos
If you can treat a book like a start-up, anything is game. The
Eliezer Diazfez uma citaçãohá 2 anos
If you know the Way broadly you will see it in everything
Eliezer Diazfez uma citaçãohá 2 anos
Retention trumps acquisition
Eliezer Diazfez uma citaçãohá 2 anos
was obsessed with more, more, more instead of getting the most out of the leads we were already generating. It makes me shudder to think of the wasted effort inherent in that approach. Scaling Retention and
Eliezer Diazfez uma citaçãohá 2 anos
the focus needs to be on improving customer retention