With New Coke safely tucked away in the archives, Coke would be able to invoke the law of focus and bring back the concept of the “Real Thing” and use it against Pepsi.
To pull the trigger, Coke could go on television and say to the Pepsi Generation, “All right kids, we’re not going to push you. When you’re ready for the Real Thing, we’ve got it for you.” That would be the beginning of the end of the Pepsi Generation (if Pepsi-Cola hadn’t already killed it off all by itself).
Not only is this idea simple and powerful, but it’s really the only move available to Coke. It exploits the only words that Coke owns in the minds of its prospects: The Real Thing.