en
Peter Bjork,Haywantee Ramkissoon,Levent Altinay,Bruce Prideaux,Er,Frederic Dimanche,Lena Mossberg,Lidia Andrades Caldito,Line Mathisen,M. Joseph Sirgy,Prakash Chathoth,Tor Korneliussen,Tove I. Dahl,Vincent Magnini,Xiaojuan Yu,Young-Souk Lee

Creating Experience Value in Tourism

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Research delivers a multitude of approaches to value creation, represented here as a set of definitions, perspectives and interpretations of how tourists, as customers, create value alone and with others. Now updated throughout, Creating Experience Value in Tourism, 2nd Edition provides a clarification of these approaches as well as a practical translation as to how they can work within industry.

Including a framework to distinguish among key resources or antecedents of customer value, this new edition:
— Introduces the concept of co-creation of value in the tourist experience, looking at the definitions, structures and models available;
— Provides a new chapter addressing value creation and resource configuration;
— Considers consumer behaviour and factors affecting value creation from both physiological and psychological perspectives;
— Introduces a new full colour internal design to aid understanding.

Concluding with a summary of the areas for future research, this is a key resource for researchers, particularly those interested in experience value and co-creation, as well as a useful read for students of tourism and related industries.
Este livro está indisponível
665 páginas impressas
Publicação original
2018
Ano da publicação
2018
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  • Daria & Zviad
    Tourism
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