en
Livros
Amelia Green

Retail Pioneers

“Retail Pioneers” explores the fascinating stories of visionaries who revolutionized the retail industry, transforming local shops into global empires and reshaping consumer culture. These entrepreneurs mastered marketing strategy and business innovation, fundamentally altering how we shop. One intriguing example is the rise of mail-order catalogs, which democratized access to goods and predated e-commerce by decades. Another key insight involves understanding consumer behavior, as pioneers anticipated and shaped desires, not just fulfilled existing needs. The book provides a structured framework for understanding the principles of retail success, unlike simple biographies. It progresses by examining foundational concepts of retail, then moves into the innovations of department stores, the rise of mass merchandising, and finally the emergence of e-commerce and omnichannel strategies. Each section includes case studies with historical data, offering practical insights for navigating today's complex retail landscape.
150 páginas impressas
Publicação original
2025
Ano da publicação
2025
Editora
Publifye
Tradutor
Ái
Ilustrador
Ái
Já leu? O que achou?
👍👎
fb2epub
Arraste e solte seus arquivos (não mais do que 5 por vez)