Subject To Change: Creating Great Products & Services for an Uncertain World

To achieve success in today’s ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. In Subject to Change: Creating Great Products and Services for an Uncertain World, Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can—and should—use customer experiences to inform and shape the product development process, from start to finish.