inally, although it is wiser to divert attention from your purposes by presenting a bland, familiar exterior, diere are times when die colorful, conspicuous gesture is die right diversionary tactic. The great charlatan mountebanks of seventeendi- and eighteenth-century Europe used humor and entertainment to deceive their audiences. Dazzled by a great show, the public would not notice the charlatans' real intentions. Thus the star charlatan himself would appear in town in a night-black coach drawn by black horses. Clowns, tightrope walkers, and star entertainers would accompany him, pulling people in to his demonstrations of elixirs and quack potions. The charlatan made entertainment seem like die business of die day; the business of die day was a