Perfume Business unveils the captivating universe where art, chemistry, and strategic business converge to create iconic fragrances. It explores how a scent evolves from initial design to a global commodity, significantly influencing consumer behavior. A key insight is understanding how fragrance success hinges on the synergy between artistic vision, chemical innovation, and savvy marketing, highlighting that these elements work together to create a desirable, marketable product.
The book adopts a holistic approach, blending artistic, scientific, and business perspectives to provide a comprehensive view of the fragrance industry. It begins by tracing the historical and artistic roots of perfumery, then delves into the chemistry of scent composition, examining how chemical compounds influence scent profiles. Finally, it explores the business side, including branding, market trends, fragrance marketing, design, and distribution.
Throughout, Perfume Business supports its arguments with industry data, academic research, and interviews, offering practical insights for aspiring perfumers, marketing professionals, and business students. Its interdisciplinary approach connects chemistry, art history, marketing, and psychology, making it a unique and valuable resource for anyone interested in understanding the inner workings of the fragrance industry.
