Advertising: Ingram E-comm to bookstores and libraries
Blurbs: Quotes and reviews from key Iditarod and Alaskan VIPs
Events: Author events in Alaska
Materials: Advance Reader Copies, shelf talkers, posters, study guide
Online: Feature on GraphicArtsBooks.com, LewFreedmanBooks.com, Facebook fan page, Blog Tour, YouTube video
Promo: Goodreads, BookLikes, Indie Advance Access giveaways
Reviews: Targeted reviews in trade, regional, sports, animal/nature media
Sales: Special sales promotion to Alaska retailers and tourism operators and national libraries
Tradeshows: PNBA, Alaska Wholesale Gift Show, Seattle Wholesale Gift Show, Alaska Library Association
