Our “gut” often hot-wires our decisions and takes them on a joyride to buy things for a rush of dopamine despite our empty wallets or to go on a date with an attractive person we know isn’t good for us
Murager Kuangaliyevfez uma citaçãohá 3 anos
Even when we think we’re making a logical choice, emotional impulses will seize control of situations and steer us in illogical directions
Murager Kuangaliyevfez uma citaçãohá 3 anos
We may crunch the numbers to see if we can afford those new shoes we’ve been eyeing, but if we believe they’ll bring us enough happiness, our minds will be made up no matter what our calculations say
Murager Kuangaliyevfez uma citaçãohá 3 anos
our rationality has been tainted by our feelings
Murager Kuangaliyevfez uma citaçãohá 3 anos
Our heads often defer to our hearts to help make quick choices.
Murager Kuangaliyevfez uma citaçãohá 3 anos
spur-of-the-moment
Спонтанно, импровизированный
Murager Kuangaliyevfez uma citaçãohá 3 anos
“these irrational behaviors of ours are neither random nor senseless. They are systematic, and since we repeat them again and again, predictable.”