The equity story also forms the basis of the IPO investor marketing.
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The equity story often strongly emphasizes the future upside potential of the IPO company rather than actual earnings and cash flow.
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“key investment highlights”
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While the five to ten main building blocks of the equity story
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interpreted as “keep it short and simple”
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The KISS principle
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Owing to the great importance the equity story has on the success of an IPO, the IPO company and investment bankers spend substantial time formulating, refining and fine-tuning the equity story.
We too have done this
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The equity story aims at communicating the company’s core competencies, competitive strengths and future strategy
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It is the five-minute elevator pitch summarizing they key arguments as to why an investor should invest in the IPO company’s shares.
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The “equity story” represents a high-level summary of an IPO company’s investment proposition in a condensed format and tailored to the use of research analysts and professional public market equity investors