Business Thinking for Designers

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Business Thinking for Designers is the guide to increasing your impact and value at work by learning how to connect design to the bottom line. Learn about the unique impact designers can have when they know the essential vocabulary and strategies to communicate effectively with business partners. This book includes detailed tools, tips, and frameworks that turn lessons into practice and real world impact.

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Vitalina Lytvynfez uma citaçãohá 5 anos
the diagram is outdated
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Vitalina Lytvynfez uma citaçãohá 5 anos
because designers, by in large, don’t speak about their work in terms of competitive advantage
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Vitalina Lytvynfez uma citaçãohá 5 anos
ways that you can do this:
Update the Venn diagram
Visualize the perspectives of desirability
Connect desirability and viability objectives
Create a cause-and-effect model with conditional statements
Quantify results with experimentation
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Berenice Zambrano
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