Pride Tourism Economics explores the significant economic impact of LGBTQ tourism, particularly focusing on pride events. It argues that these events are not only cultural celebrations but also powerful economic drivers, influencing business policies and contributing to local economic development. Readers will discover how LGBTQ tourism spending can justify investments in inclusivity and how effective destination marketing maximizes economic benefits.
The book progresses from introducing LGBTQ tourism's historical context to analyzing detailed case studies of pride festivals, examining visitor spending, job creation, and tax revenue. Methodologies include econometric analysis, surveys, and interviews. A key insight is how the economic clout of LGBTQ tourism can lead to tangible social change, influencing corporate social responsibility and municipal non-discrimination policies.
The book's unique value lies in its economic emphasis, analyzing how pride events shape business and municipal policies. This study is valuable for tourism professionals, policymakers, and anyone interested in the intersection of social justice and economic development. It connects interdisciplinary fields like sociology, urban planning, and political science to provide a holistic understanding. By drawing from diverse sources, including tourism statistics and original survey data, the book offers a balanced perspective on the commercialization of pride events and their impact on the LGBTQ community.
