“Talk Radio Politics” explores the significant impact of political talk radio on civic discourse and the political landscape, despite the rise of digital media. It examines how hosts craft narratives, mobilize audiences, and influence elections, revealing its enduring power in shaping public opinion, especially among politically engaged citizens. The book highlights the importance of understanding this medium's mechanics and rhetorical strategies in today's complex political communication environment.
The book charts the evolution of talk radio, noting the impact of the repeal of the Fairness Doctrine, and analyzes the core elements of the genre: the charismatic host, dedicated listener base, and emphasis on opinion. It argues that political talk radio, while often criticized for partisanship and potential misinformation, also provides space for alternative viewpoints and fosters community. Emotional appeals and framing techniques are key to the medium's persuasive power.
The book progresses through detailed portraits of influential hosts, explores the psychological and sociological factors contributing to its persuasive power, and examines its real-world implications in shaping political campaigns and contributing to political polarization. Utilizing content analysis, listener surveys, and interviews, it offers a balanced perspective on both the positive and negative aspects of political talk radio's influence, making it valuable for students, journalists, and anyone interested in contemporary politics.
