The marketing world must change because the consumer already has
Menna Abu Zahrafez uma citaçãohá 2 anos
And I’m not talking about the internet, digital and social media, or mobility. These are just channels to reach your target audiences.
Menna Abu Zahrafez uma citaçãohá 2 anos
Consumers no longer wish to be sold anything. They are looking for products and services that offer a new definition of value, which doesn’t necessarily include having the lowest price, and for companies that share their values.
Menna Abu Zahrafez uma citaçãohá 2 anos
You must create a bond with customers that actually changes their behavior and moves them from using your product occasionally to making it an integral part of their lives. That’s what I mean by “brand ritual.”
Menna Abu Zahrafez uma citaçãohá 2 anos
They provide a basic understanding of the important ideas about branding and marketing and how both have evolved over the past fifty years.
Menna Abu Zahrafez uma citaçãohá 2 anos
People who try to understand customer attitudes and behavior so they can guide them in ways that benefit their companies are marketeers.
Menna Abu Zahrafez uma citaçãohá 2 anos
Take a look at an episode of the award-winning pop television hit Mad Men.
Menna Abu Zahrafez uma citaçãohá 2 anos
It’s an endless tale of mediocrity rampant.
Menna Abu Zahrafez uma citaçãohá 2 anos
Whatever talent some of its characters might once have exhibited is now stuck fast in the mud of petty politics, stifling bureaucracy, and feckless management.
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