Eliyahu Goldratt

"My compliments,’’ he says. "When you are productive you are accomplishing something in terms of your goal, right?’’

And he’s saying, "Alex, I have come to the conclusion that productivity is the act of bringing a company closer to its goal. Every action that brings a company closer to its goal is productive. Every action that does not bring a company closer to its goal is not productive. Do you follow me?’’

What I’m telling you is, productivity is meaningless unless you know what your goal is,’’ he says.