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Most of all, marketing is change.
Marketing is not a battle, and it’s not a war, or even a contest Marketing is the generous act of helping someone solve a problem. Their problem
Marketing in five steps
The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
The fourth step is the one everyone gets excited about: spread the word.
The last step is often overlooked: show up—regularly, consistently, and generously, for years and years—to organize and lead
The first step is to invent a thing worth making, with a story worth telling, and a contribution worth talking about.
The second step is to design and build it in a way that a few people will particularly benefit from and care about.
The third step is to tell a story that matches the built-in narrative and dreams of that tiny group of people, the smallest viable market.
The fourth step is the one everyone gets excited about: spread the word.
The last step is often overlooked: show up—regularly, consistently, and generously, for years and years—to organize and lead
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