Gary Vaynerchuk

2. IT DOESN’T INTERRUPT
The Keebler Elves, the Tri

2. IT DOESN’T INTERRUPT
The Keebler Elves, the Trix bunny, the Yoplait ladies one-upping each other wit

Attention is the game. More specifically, underpriced attention is the opportunity.

It’s why some small business owners and professionals still say, “TikTok can’t generate leads like SEO,” or “LinkedIn doesn’t convert as well as Google AdWords.” In the 1950s, those same people would’ve said, “Television commercials don’t work as well as radio ads”—and they would’ve been wrong. In the early 2000s, those people would’ve said that Google Ads were a waste of time. In the mid-1990s, when I was running my dad’s liquor store, those people told me that having a website was stupid and that I should just open up another store for Wine Library.

Why are you always a “no” person in the face of new opportunities? Why can’t you be a “maybe” person, do your homework, and then decide if it’s a “yes” or “no”?

Influencers promoting your product or service can also be an underpriced strategy, assuming you choose up-and-coming influencers who are relatively low cost.

you overpay for influencer endorsements that don’t lead to sales, then influencer marketing will be a “waste of time and money.”

The more relevant your content is to an audience, the more they will be interested in consuming it, and the more reach you’ll get.

interest-graph-led algorithm, on the other hand, would automatically recognize your changing interests and show that content to you automatically, making it more likely that you’ll stay on the platform longer.

Learn to make compelling, relevant content at scale and the platform will distribute your content to people who are interested in consuming it.