To experiment is to isolate elements of an operation, limiting some variables in order to better study others. An experiment asks a question or tests a hypothesis whose answer is not known in advance.
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Generating multiple iterations of one subject is a means of digging deeper. By repeatedly tapping into our mental database of associations and ideas, we are able to exhaust the obvious and get to fresher territory
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Visual balance occurs when the weight of one or more things is distributed evenly or proportionately in space.
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Beauty arises from the mix.
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All colors are the friends of their neighbors and the lovers of their opposites. Marc Chagall
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Design used to be understood as an abstract armature that underlies appearances. Color, in contrast, was seen as subjective and unstable.
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In the act of perception, the brain puts together past experience and immediate sensory input in order to successfully navigate the environment.
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Designers often focus our attention on the eyes. Blocking the eyes can create emotional tension.
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Hierarchy is the order of importance
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The principles discoverable in the works of the past belong to us; not so the results. Owen Jones
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