In this digital world, no one imagine to do business without implementing Content Marketing strategies. Content marketing is a one kind of marketing, which is generally applied to engage, attract and also maintain customers by creating relevant articles, e-mails, blogs, videos and so on.

Each stage of consumer's journey is useful to recognise your consumer path to conversion, so that you can improve your strategies to make more sales and earn profits in the business.

There are the three main stages in the consumer's journey.

Awareness Stage

Consideration Stage

Decision Stage

The 5 Cs of Content Marketing: Clarity, Consistency, Creative, Credible and Customer-centric.

Types of Content Marketing:

Blogs, White papers and Ebooks, Case studies, Market Reports, Infographics, Podcasts, Email Marketing, Videos,
Live Streaming and Interactive Content.

Benefits of Content Marketing. They are -

Improved SEO

Enhancing Organic Traffic

Passive Sales Funnel Growth

Authority of Brand and many more.

Gorre Sudarshen

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